MEGAFON | PROJECT 12

To transcend the new corporate identity, we have created a new Megafon brandbook in each image. In the creative, he turned to the art of surrealism, so the SIM card became a ticket to the changing world of digital technology.
Project 12
When we started keeping MegaFon's account in 2017, the concept of restarting was only forming: it turned out that we launched the annual Project 12, in which every month a new team of content masters makes 12 posts in their own style. The calculation is simple - Megafon provides the audience with contractors and receives not only different content, but also a lot of traffic.

TEAM (inst links):
Production: Setters
Creative Director: Vitya Vit
Photographer/Art director/Concepts: Vasiliy Shvetsov
Stylist: Cake Monster
Assistant stylist: Polina Samusyonok 
Makeup artist: Olya Vasilieva
Hair: Ivan Ivanov 
Models: Vadim Balabanov, Victoria Pak 
Studio: Studio 212


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